A price benchmark of the top 10 best-selling products against key competitors (Pacha Soap Co, Herbivore Botanicals, Dr. Squatch, Rinse Bath & Body) was completed.
Findings:
- Evolve Botanica Soaps: Priced at $10.00. This is ~$2.00-$3.00 higher than Pacha Soap and Dr. Squatch, but $4.00 lower than Herbivore Botanicals ($14.00). This places the brand in the 'Premium Artisanal' niche.
- Shower Steamers: The full-size steamers ($22.00) are among the highest priced in the set, while the mini version ($12.00) competes well with Dr. Squatch's bundles.
- Strategy Recommendation: Maintain the $10.00 price point for soaps but emphasize high-value ingredients (Goat Milk, Dead Sea Mud) in marketing to justify the premium over mass-market natural brands.
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