Our Sustainable Packaging Journey: Plastic's Recyclability vs. Glass's Challenges

As an indie beauty brand, we're dedicated to creating products that not only make you feel beautiful but also contribute to a more beautiful planet. Our commitment to sustainability extends to every aspect of our brand, and one of the most critical choices we face is selecting the right packaging for our products. In today's eco-conscious world, we want to explore the essential packaging decision we've been navigating: choosing between recyclable plastic and glass packaging.

The Plastic Advantage

Here's why we've often leaned towards using recyclable plastic packaging:

  1. Recyclability: Many plastics we use, such as PET (Polyethylene terephthalate) HDPE (High-Density Polyethylene), and PCR (Post Consumer Recycled) are highly recyclable. This aligns perfectly with our sustainability mission and appeals to our eco-minded customers.
  2. Customizability: Plastic packaging allows us to bring our brand vision to life. We can craft unique, eye-catching designs that convey our brand identity effectively, helping our products stand out.
  3. Budget-Friendly: As an indie brand, we must be mindful of costs. Plastic packaging is generally more budget-friendly than glass, allowing us to invest in other eco-friendly aspects of our products.
  4. Product Protection: Plastic packaging provides an excellent protective barrier, keeping our products safe from contamination and extending their shelf life.

Navigating the Glass Challenge

While glass packaging has undeniable allure, it comes with its own set of challenges:

  1. Weight and Shipping Costs: Glass is heavier than plastic, leading to increased shipping costs. For a brand of our size, these costs can be a significant budget concern.
  2. Fragility: Glass is breakable, which means there's a risk of product loss during transportation and potential safety hazards due to shattered containers.
  3. Recycling Complexity: The recycling process for glass is more intricate and costly than plastic. Sorting by color and concerns about contamination can make glass recycling less appealing to some facilities. Over the recent years, we have seen more and more facilities stop accepting glass altogether. 

Our Sustainable Branding Strategies

We believe in making informed decisions that resonate with our sustainability values:

  1. Education: We're constantly learning about the recyclability and environmental impact of different packaging materials. This knowledge helps us make packaging choices that align with our values.
  2. Customization: We work closely with our manufacturers to design plastic packaging that not only showcases our unique brand identity but is also visually appealing.
  3. Lightweight Glass: We're exploring options for lightweight glass packaging that reduces our carbon footprint and shipping costs while preserving the elegance and luxury feel that glass provides.
  4. Sustainable Sourcing: We prioritize suppliers who share our commitment to sustainability and use recycled or eco-friendly materials in their packaging.
  5. Consumer Responsibility: We're on a mission to educate our consumers about responsible packaging disposal, whether it's plastic or glass, and how they can actively support recycling efforts.


As an indie beauty brand, our packaging decisions are a reflection of our values and commitment to the environment. Whether it's recyclable plastic or the challenges of glass, we're navigating this complex landscape with the goal of making informed choices that align with our brand's sustainability objectives. Together with you, our eco-conscious customers, we aim to minimize our environmental impact, meet your expectations, and promote our shared dedication to sustainability in the beauty industry. Thank you for being part of our sustainable packaging journey.

Oct 19th 2023

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